About

We manage hospitality businesses on behalf of owners to give them enhanced profitability and the confidence that their business/asset is being professionally managed for the medium to long term. We do not asset strip or squeeze the business for short term gain. Effective Hospitality Management introduce strong revenue management processes to ensure that the business becomes positioned above the local market. Trusting your business to Effective Hospitality Management leaves you time to strategically manage and grow your other business interests. We provide cost effective full-service management contracts and can also assist with short term requirements.

We will give you an efficient and results-driven service and our goal is to help individuals and businesses across the UK and Ireland bring their ideas to life.

 

The EHM Team

Kevin Keenan

Director

Results-orientated with extensive experience leading the development and execution of future development plans, organisational change initiatives, and tactical strategies to optimise financial performance. Kevin has successfully led a diverse range of both independent and branded hospitality business from city center boutique hotels to golf resorts.
A former Director of Golf Tourism Scotland and Fife Golf Partnership he is still only an 18 handicap!

Tony Singh MBE

Culinary Director

 

Tony Singh MBE is one of the UK’s best-loved celebrity chefs, renowned for his lively personality and skill in designing quirky and delicious dishes. Tony is a member of significant industry peer appointed associations, a Master Chef of Great Britain, and the Royal Academy of Culinary Arts, the Craft Guild of Chefs and the Federation of Chefs Scotland.       Tony was awarded his MBE in the 2017 Honours list, for services to the hospitality industry, and also for his charity work.

John Shevlin

Director

John is an experienced and well respected hotelier and leader known within the industry for his ability to successfully maximise all opportunities with enthusiasm and dedication.

His success at Regional and Director level is due to the knowledge and experience gained from working in both the independent and corporate hospitality sectors. With a track record of delivering sustained revenue growth he has the ability to transform a business.

Simon O'Donnell

Finance Director

Qualified accountant (ACMA CGMA) experienced in managing finance teams (large and small) for multi site entities. Simon has the ability to communicate clearly and has a strong strategic and commercial awareness. He believes businesses must plan for growth and grasp opportunities whilst ensuring the accounting fundamentals are delivered.

Kelly Bruce

Associate - Sales

A sales professional with extensive experience of building and nurturing relationships within the hotel industry for Meeting, Incentives, Conference and Events. Kelly has worked in both the independent sector as well as for large hotel groups and can support your business on a part-time basis negating the need for a permanent or full-time employee.   

Greg Riley

Associate - Operations

 

Experienced General Manager with a demonstrated history of working in the hospitality industry. Skilled in Front Office, Hospitality Management, Hotel Management and Rooms Division.
A strong sales orientated professional who has a range of experience from budget hotels to luxury country house resorts. 

 

Corrine Hopwood BSc. MSc. CIM

Marketing Associate Director

A strategic, entrepreneurial marketing leader with over 25 years’ experience across the full marketing mix at both international & national levels. Corrine has experience of disrupting established brands for companies such as Diageo, Unilever, Wembley and The Coca-Cola Company as well as building and developing growth strategies for less established brands

John Rawcliffe 

Associate - IT

Former IT Director of the largest independent hotel group in the UK John has extensive knowledge of the technologies in use in the hospitality industry. Strong problem solving abilities lead him to generate sound solutions to complex IT challenges. With a strong hospitality background John is the ideal partner on any IT project. 

Josh Thomson
Associate - VR & Droneography

With a degree in International Business Management from Heriot-Watt, Josh is a modern entrepreneur . He has a creative flair for using the most up to date technology to show off your business in the best light through video and 4D digital imagery. Seeing is believing and you only have to see some of Josh's work to believe. 

 

Case Studies

Golf Resort

Following acquisition of the resort by an asset management company we embarked upon a £2.5m refurbishment and re-positioning project whilst continuing to trade.
Further to a comprehensive review, fully costed proposals were put forward and accepted by ownership across all areas of this complex resort. Investment options were subsequently agreed by ownership and implemented on time and on budget.
Hotel turnover and profitability increased substantially (28%). All business KPI's improved, particularly guest satisfaction ratings which increased from 71% to a high of 92%. Further development plans were requested and submitted to diversify and grow the business further which included potential Spa, Self-catering lodges and additional leisure facilities.

A Luxury 100 Bed Country House Hotel

Following the acquisition by private investors of an international branded 100 bedroom hotel, the remit was to de-badge the property, carry out a £3.5m refurbishment and re-position the business. Over the course of 18 months, a complete staffing restructure and implementation of the new Sales and Marketing strategy the results achieved were highly satisfactory. Trading throughout the refurbishment Meetings and Events business grew by over 35% and overall all revenue streams saw above average increases. Year 2 saw bottom line profit increase from pre-takeover levels of 7% to a much more acceptable 29%. Reputation was enhanced and valuation achieved higher than anticipated.

To Brand or Not To Brand

EHM understands that there are times when the strength of a brand can enhance a business and we have the necessary expertise to partner the right brand with the right property. We have previously worked with Accor Hotels and their M Gallery, Novotel, Mercure and Ibis brands. Also IHG Hotels with Intercontinental, Hotel Indigo, Holiday Inn and Holiday Inn Express, Best Western, Hilton Conrad and Hilton Grand Vacations.

Whilst a branded hotel might be the right decision, we are also highly skilled at de-branding or re-branding and repositioning a property should it be the right thing for the business.  EHM can help you decide which brand is best or not and actively support the partnership to help get the right option for your business.

Services

We know that every business is unique and we have the knowledge and experience to meet and exceed your expectations, offering a variety of services customised to fit your specific needs. Clients are our number one priority, and our services ensure you have the confidence to trust us to grow your business.      We will work  with you collaboratively throughout the entire process and guarantee measurable results.​ 

Learn more about the improvements we can bring to your business by contacting us today.

Full Service Management Contracts

A fully transparent management agreement means that with no hidden costs and fees you will have the confidence that we will grow your business. Book an introductory meeting today to learn more about how we can make your business thrive. 

 

Acquisitions & Disposals

Do you have a need to grow your portfolio or dispose of an asset? Working together with our legal partners Burness Paull, we can help you assess property and potential or position an outgoing asset to achieve the best price. 

Sales, Marketing & Brand Support

Our services are customized to meet the specific needs of each client. We will work with you collaboratively throughout the entire process and guarantee measurable results. Contact us to find out how we can help today.

Business Performance Consulting

We can measure the profitability of your business and provide jargon free recommendations showing how to improve it. Book an introductory meeting today to learn more about how we can make your business thrive.

Bespoke Services

We have experience on a variety of small and large-scale projects, and always look to exceed expectations.
Call us now to arrange a comprehensive no obligation review. 

Health & Safety Support

Revenue Management

HR & People Development

Working on a stand alone basis or with the most recognised Health & Safety platforms such as Shield Safety or Saeker we can ensure that you maintain compliance at all times. We can carry out audits and provide clear and accurate reporting. Clear monthly reporting provides you with peace of mind.

IT Services

Working on a stand alone basis or with the most recognised Health & Safety platforms such as Shield Safety or Saeker we can ensure that you maintain compliance at all times. We can carry out audits and provide clear and accurate reporting. Clear monthly reporting provides you with peace of mind.

This is the area in which we can have the strongest impact on your business. Bringing our years of experience to bear combined with industry matrices  you will see progress being made. We start by conducting a thorough analysis, and then advise on the most profitable strategy to build a stable and long-term business.

Videography

We assist with your people planning and also support with the provision of our specialised legal protection helpline provided in conjunction with legal partners Addleshaw Goddard.
We also provide a range of specialist training services. Ask us now for more information and expert advice.

HR & People Development

This is the area in which we can have the strongest impact on your business. Bringing our years of experience to bear combined with industry matrices  you will see progress being made. We start by conducting a thorough analysis, and then advise on the most profitable strategy to build a stable and long-term business.

 

Restaurant & Bar Concepts

Meet Franc

After 25 years inventing new ideas for the drinks industry, a light bulb moment came in the summer of 2018 when at an outdoor event.  The bar experience and choice of drinks was poor.  We wondered if it would be possible to bring the latest great tasting drinks along with great service to events. Meet Franc..........

Kitchen Design

We have experience of working with many kitchen design concepts from high end city center restaurants to high volume banqueting and contract catering venues. Call now to see how we can assist with your project. 

Restaurant Concept Development

With a wealth of knowledge and experience in the hospitality industry, our Restaurant Consultants are perfectly positioned to suggest the perfect solution to your property to maximise profitability and footfall.

Menu Development & Engineering

Working with trusted and proven partners in the restaurant world we can introduce fresh new concepts which will resonate with today's customer.

 

Bespoke Services

We have experience on a variety of small and large-scale projects, and always look to exceed expectations.
Call us now to arrange a comprehensive no obligation review. 

HR & Legal Services

We assist with your people planning and also support with the provision of our specialised legal protection helpline provided in conjunction with legal partners Addleshaw Goddard.
Clear and concise advice can also be provided for any difficult legal matters concerning employment law, a must during these difficult times. Ask us now for more information and expert advice.

Utilities

We provide a free, no obligation review to analyse your current usage and can recommend the best price from the whole of market. We do not simply put forward the best prices to enable our broker to gain maximum commissions. Our partners will provide the best price and be your active account manager leaving you time to concentrate on growing your business. 

IT Services

We can review your IT Hardware and Software. Advise on specification, procurement, delivery and support of IT systems, work alongside operational teams to ensure the best fit of technology to the business requirements, whilst being mindful of the constraints of resource and budget. 

DMC Services

 We work with the best in the business and can assist with activities from Canyoning to Candle-lit dinners in a Castle. We have the specialist knowledge of where to go and what to do in Scotland that will ensure your clients have a trip that leaves then fulfilled and wanting to come back for more. 

Health & Safety Support

Working on a stand alone basis or with the most recognised Health & Safety platforms such as Saeker or Shield Safety we can ensure that you maintain legal compliance at all times. We can carry out audits and provide clear monthly reporting giving you peace of mind knowing that all of the boxes have been ticked. Using cloud based technology your information is accessible 365 days a year.

VR & Droneography

With the most up to date technology we can provide a Virtual Reality Show-Round of the highest quality so that your guests can experience your business without stepping inside. It can be personalised to suit your brand and sell your space in advance of clients being able to have a personal visit. Can be combined with Drone imagery for greater impact. Call now for a quote.

Interior Design

We have worked previously with Corrinne  Muir on a range of schemes from small projects to full hotel refurbishments. With a number of items fabricated in their own workshop quality is high which is why their many clients include such fine establishments as Fonab Castle, Gleneagles, the Aurora Hotel Collection, Mar Hall, Murrayshall Country House Hotel and The Bonham.

Spa, Leisure & Golf

Working with Effective Hospitality Management means working with a range of people who possess years of on the job experience providing profitable services. We can help identify suitable partner brands, optimise treatment room revenue, and advise on leisure and golf club memberships.   

Revenue Management

This is the area in which we can have the strongest impact on your business. Bringing our years of experience to bear combined with industry matrices you will see progress. We start by conducting a thorough analysis, and then advise on the most profitable strategy to build a stable and long-term business that outperforms the competitor set. 

Merchant services

A complimentary no obligation quote can be arranged to help you save costs on your credit / debit card processing and terminal rentals. With a transparent approach we offer fast next day settlement, no set up fees, no hidden fees and no monthly minimum service charges. Highly competitive rates, simple set up and all transaction monies in your account by the next day. 

Recruitment

Global Talent 2020 (2).jpg

Global Talent 2020 are our exclusive consultative recruitment partner, specialising in providing key positional solutions within your business. Their tailored recruitment methodology covers all aspects of HOD Managerial, Operations, General Management, Sous/Head/Exec level Chef, Finance, Regional and Sales and Marketing.

Event Management

Do you need the expertise of experienced Hoteliers and Restaurateurs to ensure your event goes smoothly.

Do you need a Pop-Up Restaurant organised to support a product launch? We can even supply a choice of celebrity chefs! If the answer to either of those questions is yes then get in touch.

Getting Coffee

Cost of Services

From long term management contracts to bespoke services such as Sales and Marketing planning or Revenue Management we set out to be different from our competitors when it comes to how we charge for our services.


We want your business to thrive and grow and will agree with you a fair base management fee with no complicated break clauses. The incentive fee will be negotiated with you in an open and transparent manner.

As hospitality professionals we believe in creating partnerships with a purpose, and always strive for significant outcomes. Contact us today for an initial consultation, and find out more about how we can tailor our services to your needs.

 

Contact Us

Kevin Keenan - +44 (0)7773 464987 or John Shevlin - +44 (0)7837 981799