Following acquisition of the resort by an asset management company we embarked upon a £2.5m refurbishment and re-positioning project whilst continuing to trade.
Further to a comprehensive review, fully costed proposals were put forward and accepted by ownership across all areas of this complex resort. Investment options were subsequently agreed by ownership and implemented on time and on budget.
Hotel turnover and profitability increased substantially (28%). All business KPI's improved, particularly guest satisfaction ratings which increased from 71% to a high of 92%. Further development plans were requested and submitted to diversify and grow the business further which included potential Spa, Self-catering lodges and additional leisure facilities.
Following the acquisition by private investors of an international branded 100 bedroom hotel, the remit was to de-badge the property, carry out a £3.5m refurbishment and re-position the business. Over the course of 18 months, a complete staffing restructure and implementation of the new Sales and Marketing strategy the results achieved were highly satisfactory. Trading throughout the refurbishment Meetings and Events business grew by over 35% and overall all revenue streams saw above average increases. Year 2 saw bottom line profit increase from pre-takeover levels of 7% to a much more acceptable 29%. Reputation was enhanced and valuation achieved higher than anticipated.
EHM understands that there are times when the strength of a brand can enhance a business and we have the necessary expertise to partner the right brand with the right property. We have previously worked with Accor Hotels and their M Gallery, Novotel, Mercure and Ibis brands. Also IHG Hotels with Intercontinental, Hotel Indigo, Holiday Inn and Holiday Inn Express, Best Western, Hilton Conrad and Hilton Grand Vacations.
Whilst a branded hotel might be the right decision, we are also highly skilled at de-branding or re-branding and repositioning a property should it be the right thing for the business. EHM can help you decide which brand is best or not and actively support the partnership to help get the right option for your business.